![]() ![]() Some of the highest open rates we’ve seen come because of a simple A/B test.īefore sending out an email blast, test out 2 subject lines with a small portion of your email list ( this tool is great for determining the percentage you need for statistical significance). This allows concrete data to make the decisions that matter most to your organization. ![]() Always be A/B testing to find out what appeals most to your audience. When it comes to email marketing (and, really, all of marketing in general), your gut is wrong. That’s 400 more people who opened your email because you made a simple tweak to the 10 words in a subject line. Though this percent seems negligible, here’s some context: 4% of a 10,000 person list serve is 400 people. ![]() In fact, the difference between the open rates for these 2 emails was 4%. 2. It succeeded because it uses simple, direct language in place of fancy, official-sounding verbiage. Art in Action teaches you how to teach artĪnswer? No.Can you guess which subject line performed best of these two? Here’s example from one of our clients, Art in Action. In other words, you want to capture your subscribers’ interest, engage them them to open the email, and then convert them once they’ve opened it. Value proposition that relates to your constituents’ needs.Inserted personal information like the user’s name.Here are 3 ideas to try instead, with more email subject lines that get opened here: If you get nothing else from this article, please get this: “December Newsletter” is not a permissible subject line. People judge a book by its cover… and they judge your email by its subject line. And, despite the saying, people always judge a book by its cover. Your subject line can be thought of as the cover of your book. Many organizations spend 95% of their time writing and refining the content that is in the email body, ignoring the fact that email subscribers decide whether to read or delete based on the 35 characters they see in the subject line. The most important thing you put in your newsletter is the subject line. Read on for 6 tips to increase your email open rate. Or, you can harness the 122% ROI of email (4x that of social media, organic traffic, or direct mailing) and continue to optimize to increase your open rate even further over time. This means that you have two choices as a nonprofit: You can continue to roll along with your normal marketing tactics, which may or may not be hitting your target and may or may not diminish over time. Click To Tweetīut there’s good news for nonprofits: According to email marketing benchmarks, t he average nonprofit email open rate is 24.11%. The overall average email open rate is 20.81% Good news for nonprofits: You top out at 24.11%. After some ebb and flow, Mailchimp estimates that the average open rate for all industries is 20.81% (daily deals and e-coupons are the worst off with an average open rate of 14.92%). ![]() 20 years ago, general newsletters saw an average 25-30% open rate. Okay, that may be a bit sensationalist, but email open rates have declined since the early 2000s. The first point of attack for these challengers? Your email open rate. As you read this, there are a host of illnesses attacking the health of your regular email communications, including competition, RSS readers, spam, mobile accessibility, tracking issues, and digital noise. ![]()
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